The Aventura Selling Council Technology Panel meets every month to present technology related education to their members. This month, Matt Silvers from seo4anyone distribution press releases was the guest presenter. The key subject of the meeting concentrated on learning Google’s techniques to search engine optimisation. Search engine optimization, or SEO as it is called, is a heavily discussed subject now for all marketers who need to drive tighter targeted visitors to their web site. In the show, visitors took part in an interactive question and answer session with Mr. While most members were interested in how it's possible to get their web site to rank higher on Google, plenty of other questions were focused on the most significant difference between the pay per click paid advertising links vs . The organic or natural search site results links.
Finding a local Google search expert in South Florida has demonstrated to be a challenging task for the members, as most specialists do not have the experience of multiple online marketing channels. During the course of the query and answer session, seo4anyone presented several info-graphics to help the members visually understand the technical aspects of Google’s search engine ranking algorithm. These graphics use cartoon based imagery to help non-technical marketing people to grasp the main elements of SEO such as keyword analysis, on-site implementation of keywords in the code and content, search engine compatible link structure in navigation, and finally in-bound link building. One of the simplest examples that helped the Aventura Promoting Council attendees to realise SEO was the school acclaim analogy. If a site is selling watches, then links from other top watch shops pointing back to their website result in higher rankings for that website.
The meeting was hosted at the offices of IT Doctors, a Miami, Florida based PC repair and networking firm. Seo4anyone is a Miami, Florida based search engine optimisation agency. With offices found in Aventura, they service clients in both the South Florida area as well as national clients. Their primary special field is search engine optimization, but they are also professionals in social media marketing, landing page optimisation and testing, and PPC management. Seo4anyone has been located in Miami since 1997.