TRC Market Research reported today their approaching one-day consumer analysis conference at the Yale Club of New York City on May 3rd, 2011. 2 / Asking Questions Changes Respondent Behaviour : Some Unintentional Results of Consumer Research Surveys, by Vicki Morwitz, Ph.D. NY College, will present evidence of how simply measuring customers’ satisfaction with a firm can make more devoted and more profitable buyers. Professor Morwitz will rough out some factors that influence when these measurement effects occur and the direction of the effects, and offer some reasons for why they occur.

. 3 / How Will We Really Decide? Looking “Under the Hood” and into the Brain, by Angelika Dimoka, Ph.D, Church Varsity, will look into what our brain is actually doing when we are making a call and what we can find out about decision-making by exploring the neuroscience of our brain. Answers to these questions have far-reaching implications for all sides of our society. 4 / Why Conjoint is Harder Than You Think : Points of view from the Front Lines to the Ivory Tower and Everywhere In Between, by Elea Feit, Ph.D, Wharton College of Business, will discuss how making a good conjoint study presents more challenges than the textbooks might point you to believe.

Professor Feit will expand on these challenges as well as some “academically practical” solutions, all from the perspectives of her extended background as a research practitioner as well as her current role in academia. 5 / Selling Research 2.0 : Using Social Media in Marketing Research press release distributors, by Paul Dholakia, Ph.D, Rice University’s Jesse Jones College of Business, will look at how social media (Facebook, Twitter, YouTube, for example. ) offer unique and fascinating opportunities to promoting analysts. Six / Revelations into Purchase Funnel Dynamics, by Pankaj Kumar, Ph.D, TRC, will debate how advanced econometric modeling can supply revelations on how exposure to sales messages has differential effects on the numerous purchase funnel stages. About TRC Market Analysis, a consumer preference research and analytics firm . TRC provides experience in designing and implementing successful choice-related research, including product configurators, discrete-choice conjoint analysis, and other strategies.

Philadelphia-based TRC Market Research is affiliated with the Council of American Survey Research Organizations (CASRO) and the North American Selling Association. For detailed information, call Lenka Kolar at 215.641.2225 or visit our net site.

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